William Kennedy Laurie Dickson, chief engineer with the Edison Laboratories, is credited with the invention of a practicable form of celluloid strip containing a sequence of images, the basis of a method of photographing and projecting moving images. Celluloid blocks were thinly sliced, the slice marks were then removed with heated pressure plates. After this, the celluloid strips were coated with a photosensitive gelatin emulsion. In 1893 at the Chicago World Fair Thomas Edison introduced to the public two pioneering inventions based on this innovation: the Kinetograph, the first practical moving picture camera, and the Kinetoscope. The latter was a cabinet in which a continuous loop of Dickson's celluloid film (powered by an electric motor) was backlit by an incandescent lamp and seen through a magnifying lens. The spectator neared an eye piece. Kinetoscope parlours were supplied with fifty-foot film snippets photographed by Dickson, in Edison's "Black Maria" studio. These sequences recorded mundane events (such as Fred Ott's Sneeze, 1894) as well as entertainment acts like acrobats, music hall performers and boxing demonstrations.
Kinetoscope parlors soon spread successfully to Europe. Edison, however, never attempted to patent these instruments on the other side of the Atlantic, since they relied so greatly on previous experiments and innovations from Britain and Europe. This enabled the development of imitations, such as the camera devised by British electrician and scientific instrument maker Robert William Paul and his partner Birt Acres.
Paul had the idea of displaying moving pictures for group audiences, rather than just to individual viewers, and invented a film projector, giving his first public showing in 1895. At about the same time, in France, Auguste and Louis Lumière invented the cinematograph, a portable, three-in-one device: camera, printer, and projector. In late 1895 in Paris, father Antoine Lumière began exhibitions of projected films before the paying public, beginning the general conversion of the medium to projection (Cook, 1990). They quickly became Europe's main producers with their actualités like Workers Leaving the Lumière Factory and comic vignettes like The Sprinkler Sprinkled (both 1895). Even Edison, initially dismissive of projection, joined the trend with the Vitascope within less than six months. The first public motion-picture film presentation in Europe, though, belongs to Max and Emil Skladanowsky of Berlin, who projected with their apparatus "Bioscop", a flickerfree duplex construction, November 1 through 31, 1895.
Still older, May, 1895, was Lauste in the U. S. A. with an Eidoloscope which he devised for the Latham family. The first public screening of film ever is due to Jean Aimé "Acme" Le Roy, a French photographer. On February 5, 1894, his 40th birthday, he presented his "Marvellous Cinematograph" to a group of around twenty show business men in New York City.
The movies of the time were seen mostly via temporary storefront spaces and traveling exhibitors or as acts in vaudeville programs. A film could be under a minute long and would usually present a single scene, authentic or staged, of everyday life, a public event, a sporting event or slapstick. There was little to no cinematic technique: no editing and usually no camera movement, and flat, stagey compositions. But the novelty of realistically moving photographs was enough for a motion picture industry to mushroom before the end of the century, in countries around the world.
The standard length of a film remained one reel, or about ten to fifteen minutes, through the first decade of the century, partly based on producers' assumptions about the attention spans of their still largely working class audiences.
The Australian film The Story of the Kelly Gang (also screened as Ned Kelly and His Gang) is widely regarded as the world's first "feature length" film. Its 80 minute running time was unprecedented when it was released in 1906. In 1906 Dan Barry and Charles Tait of Melbourne produced and directed 'The Story of the Kelly Gang.' It wasn’t until 1911 that countries other than Australia began to make feature films. By this time 16 full length feature films had been made in Australia.
Soon Europe created multiple-reel period extravaganzas that were even longer. With international box office successes like Queen Elizabeth (France, 1912), Quo Vadis? (Italy, 1913) and Cabiria (Italy, 1914), the feature film began to replace the short as the cinema's central form.
Leading this trend in America was director D.W. Griffith with his historical epics The Birth of a Nation (1915) and Intolerance (1916). Unprecedented in scale, they also did much to fix the developing codes of editing and visual storytelling that remain the foundation of mainstream film grammar. The former film was also notable as perhaps the first to inspire widespread racial controversy.
Along with a boom in high-toned literary adaptations, these trends began to make the movies a respectable diversion for the middle class and gain them recognition as a genuine art form with a secure place in the emerging culture of the twentieth century.
In France brothers Lafitte in 1907. created so-called Films d'art. They were supposed to draw the higher classes of society into movie theaters. The more educated classes thought that film was just for uneducated people and preferred traditional theater. Films d'art were theater plays shot with camera and played in movie theaters. People didn't like them and the 'experiment' showed that film has its own expressive language different from theater.
Until this point, the cinemas of France and Italy had been the most globally popular and powerful. But the United States was already gaining quickly when World War I (1914-1918) caused a devastating interruption in the European film industries. The American industry, or "Hollywood," as it was becoming known after its new geographical center in California, gained the position it has held, more or less, ever since: movie factory for the world, exporting its product to most countries on earth and controlling the market in many of them.
By the 1920s, the U.S. reached what is still its era of greatest-ever output, producing an average of 800 feature films annually, or 82% of the global total (Eyman, 1997). The comedies of Charlie Chaplin and Buster Keaton, the swashbuckling adventures of Douglas Fairbanks and the romances of Clara Bow, to cite just a few examples, made these performers’ faces well-known on every continent. The Western visual norm that would become classical continuity editing was developed and exported - although its adoption was slower in some non-Western countries without strong realist traditions in art and drama, such as Japan.
This development was contemporary with the growth of the studio system and its greatest publicity method, the star system, which characterized American film for decades to come and provided models for other movie industries. The studios’ efficient, top-down control over all stages of their product enabled a new and ever-growing level of lavish production and technical sophistication. At the same time, the system’s commercial regimentation and focus on glamorous escapism discouraged daring and ambition beyond a certain degree, a prime example being the brief but still legendary directing career of the iconoclastic Erich von Stroheim in the late teens and the ‘20s.